At Gröta, an ecommerce startup, I took on the role of formulating the Brand Strategy and Visual Content for Social Media. The implementation of these strategies yielded outstanding results, with a significant 280% increase in engagement on Instagram and a growth of x8 in the number of followers. Buoyed by these favorable outcomes, I further harmonized the company's web branding with the cohesive ambiance of its social media presence. Furthermore, I had the privilege of leading the art direction and photoshoot for the spring collection '21 at the iconic Retiro Park in Madrid. Sadly, despite our earnest efforts, Gröta ultimately had to close its doors due to challenging market conditions.